TikTok will Make More Money Than Snap and Twitter
By this year, the platform’s worldwide ad income is forecast to triple, bringing in $11.6 billion, beating Twitter’s $5.58 billion and Snap Inc’s $4.86 billion. According to an analysis by the analytics firm Insider Intelligence, most of the earnings ($6 billion) will come from U.S. advertisers alone. It is entirely understandable why advertisers would pump millions of dollars into TikTok. Any big brand would like to have a piece of the multibillion-dollar Gen-Z market in 2022. Advertisers will pour their money and communication into that medium when those youngsters and kids are on a particular platform—say, TikTok. On the other hand, some of those major brands have been wary of pouring money into a platform that has been a significant catalyst for political and cultural debates.
In some ways, these increased ad numbers indicate that marketers have agreed to get beyond the app’s severe viral difficulties. It’s potential security dangers, and any other issue that has rocked TikTok in recent memory. All in the name of dominating the teen market. Also read: Apple’s App Tracking Transparency (ATT) Feature will Cost Facebook $12.8 Billion
TikTok-A Way to Explore Newness
TikTok app has proven that it is happy to explore new ways to reach out to teens throughout the network. TikTok’s $11.6 billion in revenue is remarkable. Still, when you consider that ads across Google Search, YouTube, and every other Alphabet property brought in $218 billion last year, it is evident that TikTok has some time to catch up to newer records. Meanwhile, competitors strive to rip off its most delicate features to take off ad dollars. While TikTok continues to imitate its competitors’ habit of drowning its customers in advertisements. Also interested in: Twitter’s New Acquisition OpenBack will Filter Important Tweets Only
