According to some insiders, the goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly. The company is also testing a new integration with Shopify Inc. for selling items through YouTube.
YouTube to Become a Major Shopping Destination
YouTube spokesperson said that integration with Shopify will facilitate users to buy certain items directly through YouTube. He also confirms that the channel creators will have full control over which products are displayed with their videos. Recommended Reading: YouTube Free Users can now Upload Music to their Smart Speakers
